Prurient interest:
(1)    Whether to the average person
(a)    Average person:  the average person to whom the publisher designed the publication for; the audience to whom material is directed.  Michelin v. NY
(2)    Applying contemporary community standards (this will change based on time and community)
(a)    Local community standard is flexible; you can do one of 3 things Jenkins v. Ga
(i)    Tell the jury nothing (let them use their own jj),
(ii)    Tell the jury it is a state wide standard (Texas follows this), or
(iii)    Say it’s a local or regional standard as the court cares to define it.
(3)    The dominant theme of the material, taken as a whole appeals to one’s prurient (a longing desire) interest in sex.